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Is there a market for your idea? In this interactive workshop, you will learn how to evaluate whether your research or business idea has real commercial potential. We will explore the fundamentals of market analysis: - How many potential customers are out there? - Who are your competitors? - How large is the market, and how fast is it growing? You will gain practical tools to define your target group, estimate market size, and assess your position in the competitive landscape. By the end of the session, you will be able to answer a key question: How many customers can I reach – and how much could I earn with this idea as a business? No prior business knowledge needed – just your idea and curiosity. This workshop for PhD students/PostDocs is part of the Bonn Doctorate plus program and units can be acquired.